Created a comprehensive execution document to maintain & manage all aspects of the campaign from technical sale details, social media content scheduling, emails, advertisements, creative writing, and internal task management. Designed all visual content needed for the sales from website banners, email headers, social media posts & advertisements.
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Worked closely with the client & marketing consultant to achieve their vision for their logo & packaging redesign of their brand. Photography by Joel Arbuckle.
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Illustrated & designed the Francofest 2025, 2022, 2019 brand visuals. Sketched by hand and then digitally illustrated unique multi functional illustrative piece on a yearly basis. To be resized and used on posters, merchandise, social media and other promotional uses.
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Took creative lead in updating and redesigning creative to the new branding. Organized internal process to optimize workflow. Was in direct contact with printers managing multiple project deadlines. Created advertising material for print and web. Designed billboards, posters, advertisements, postcards, merchandise, and social media content.
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Designed an all encompassing website wireframe for an ecommerce website while following an established brand guideline. Worked alongside web team by providing multiple instances of review during the development to assure accuracy to the original wireframe design.
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Designed & created numerous advertisements for use on social media. Worked within limitations of content by photoshopping products seamlessly with stock photography. Also worked when possible with onsite & styled photography. Photography by Joel Arbuckle.
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Designed and art directed the Entrevestors CSAC 2018 & 2019 Report. Conceptualized and illustrated data visualization for the cover art. Created templates and unique layouts for the internal content of the report. Dissected data and turned it into many stylized graphs. Was in direct contact with printers throughout the printing process to ensure colour correction. Prepped an interactive and functional online document.
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Created and designed two unique posters with tone setting typography for promotion of Settle Elsewhere. Designed an accompanying Digital House Program that features comprehensive layouts and full page quotes to set the tone. Photography by Ian Selig.
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Created from scratch an all encompassing brand voice document to be used across multiple social media accounts. The document covered language, tenses, hashtags, emoji use and FAQs to assure anyone representing the brand would be consistent. After the creation of the document social media accounts were then managed on a daily basis by checking & replying to direct messages alongside interacting with followers comments & posts in the feed. During the management of the account the creation of user-generated content intake and logging system was essential to keep the feed active while storing content for later use. Using a content management program story & feed posts were then scheduled a month in advance. Created and ran multiple waves of an internally run partner program involving influencers exchanging product for content.
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Created and maintained Pharmasave flyers adjusting to daily changes for multiple flyers. Worked on adapting english flyers to functional bilingual layouts. Created templates from pencil mock ups, text and excel documents provided by client. Processed all images for print.
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